We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

Doing well at doing good: why there's more to giving than checkbook philanthropy

Oct 27th 2014
How do men and women give differently? Photo: TopRank Online Marketing/ Creative Commons
How do men and women give differently? Photo: TopRank Online Marketing/ Creative Commons

A new report by UBS analyses why and how people give, and the ways in which gender and age may shape people's approaches towards philanthropy. It also reveals uncertainties that givers might have around where their money is going.

Some key findings include:

  • Virtually everyone gives - but few believe their giving is effective. In the past year, nine out of ten millionaires have either volunteered or donated. But for many, “giving back” means writing checks—typically to an assortment of causes. Only one out of five givers considers their approach highly effective.
  • Women and men approach giving differently. Men are motivated by a sense of personal responsibility, while women are more likely to lead household decisions on giving, volunteer their time and donate to causes they're passionate about.
  • Millennials are redefining philanthropy. Contrary to fitting the stereotype of being lazy or self-centered, Millennials as a group are more engaged with philanthropy than their Boomer parents. They are also more intent on aligning investing, purchasing and career decisions with their core values. In fact, Millennials' behavior points to the future of philanthropy.
  • Thoughtful planning drives confidence in giving. The uncertainty about the effectiveness of giving is significantly lessened when people take a planned approach. By incorporating philanthropic strategies into their plans, they can optimize their giving and feel that it has greater impact. Although few people currently receive advice from their financial advisor about giving, those who do are much more satisfied with the impact of their giving.

To read the report in full and to find out more please click here.


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