Better Society Summit: Engaging Millennials: Why appealing to the new generation matters
The Better Society Summit is a unique gathering of experts to deal with broad issues of creating and maintaining an effective position on responsibility, but in particular considers the way in which the next generation - the Millennials - will look at corporate's positions on issues to decide if they wish to work for them or buy from them. Millennials have grown up in a different world and research points to their greater concern for ethics and environment whilst being continously updated to information via the internet and social media.
- Why millennials matter
- In the mind of the millennial
- What matters to the millennial?
- Social media - the final frontier
- Ever changing values?