Modern businesses are realising that 'giving back' to the communities they work in or sell to is an effective way to add company value. Corporate philanthropy contributes to businesses in many ways: improving recruitment and retention of staff, differentiating them from competitors and providing a sophisticated way to connect and communitcate company values with your important stakeholders. Supporting employees in the giving of money, time and skills really pays back - but some corporate giving is more effective than others and there are ways to maximise this win:win opportunity. In this section, we bring the latest thinking and research on corporate philanthropy strategies and case studies showing the value it can deliver to brand, culture and the bottom line. Useful links provide sources of information and support to help your business become more philanthropic and more valuable to shareholders and stakeholders.
We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.