Peter Scholten will be hosting the ValueGame training for the first time in the UK. The Value Game is a method for measuring the perceived value of social and environmental value of your activities to your target audience: your customers or stakeholders.
Cost savings reflect only a part of the value created by social enterprises and social investors. To create value for the end-user's or at the primairy objective of the investment, and shouldering Therefore be measured to capture the whole value created by your activities.
Value Game can be used for both (social) market research axis for performance measurement and evaluation.
Morning - The Theory of Customer Value
This session is a theoretical introduction to perceived customer value, and different ways to measure this value. On the more practical side, we will Discuss the requirements and do's and don'ts of measuring perceived value in your organization.
Afternoon - Value Game in Practice
This session will be focusing on developing your own Value Game, for one of your own projects or investments. We will make Value Cards, create an online game, etc. How to create Value Cards for your research, how to lead a Value Game focus group, and how to use the online tool.
To book tickets go to: https://www.eventbrite.nl/e/tickets-valuegame-training-34688808159?utm_t...