We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

City Philanthropy Coach

Caroline Fiennes
City Philanthropy Coach Caroline Fiennes

City Philanthropy Coach Caroline Fiennes is Director of Giving Evidence, which provides donors with ‘advice on giving, based on evidence’. She is author of ‘the Freakonomics of the charity world, but with cartoons It Ain’t What You Give, It’s The Way That You Give It.  Caroline's publications are a must-read for aspiring philanthropists wanting to make the most of their donations.

Caroline will be contributing regular articles as our City Philanthropy Coach, sharing pin sharp insight that will add a new edge to your thinking and max your giving.

Buy Caroline’s book at the special price of £12.99 (rrp £16.01) from www.giving-evidence.com/book . It is also available from Amazon, Kindle, Guardian bookshop, and The Directory of Social Change.

"Fiennes’ voice is fresh and forceful and her book is an important contribution." - Phil Buchanan, President of the Center for Effective Philanthropy. Read review