We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.

City Philanthropy

A Wealth of Opportunity

Master Your Philanthropy: How to maximize your strategic giving

Sep 20th 2012

By Nicola Elkins

£45.09 from Amazon

Bold letters on the cover jacket state: 'You don’t have to be a millionaire to be a philanthropist', so this book is aimed at all those who want to give effectively to a cause that is important to them. It has a practical ‘how to’ format, designed to guide the reader through the process of creating a strategic plan for giving. It is also aimed at financial advisors who want to support clients in their philanthropy.

Each chapter includes a ‘real life’ scenario to illustrate the principles under discussion, an outline of the issues involved and a range of potential solutions plus quotes from philanthropists and gift-planning experts, and a handy summary of tips to follow and traps to avoid.

The nine chapters include ‘Selecting your cause’, ‘Ways to give’ and ‘Family business and philanthropy’; its brevity and easy-to-navigate format make it a good addition to a bookshelf, especially for someone at the start of their philanthropic journey. Although this book is written with a Canadian audience in mind, it has much of value for readers in the UK and other countries.

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