Bold letters on the cover jacket state: 'You don’t have to be a millionaire to be a philanthropist', so this book is aimed at all those who want to give effectively to a cause that is important to them. It has a practical ‘how to’ format, designed to guide the reader through the process of creating a strategic plan for giving. It is also aimed at financial advisors who want to support clients in their philanthropy.
We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.