Good for you

Good for the City

We define philanthropy as the giving of resources in an engaged and strategic way for maximum impact and in a tax efficient manner. It can include the giving of money, assets, time, talent, voice and one’s social capital. We believe in the power of philanthropy as a great social connector and the source of many great opportunities.


In this section of the site you can learn more about strategic giving and how to make your donations go further. Also meet City Philanthropy Coach Caroline Fiennes who pulls no punches when it comes to giving. She shares warts-and-all accounts of giving from her book It Ain’t What You Give It’s The Way That You Give It that will sharpen your philanthropy skills and give your thinking a new edge.
In business, you look for the easy things to do. Philanthropy is... a tougher game - Warren Buffett
City Bridge Trust, the City of London Corporation’s charity, is sponsoring the Beacon Award for City Philanthropy. An integral part of the City of London’s Wealth of Opportunity initiative to transform London into a leading global centre for philanthropic giving, this new category launches today as nominations open for the Beacon Awards 2013.